The “This Time Last Year” campaign encourages Spotify listeners to reconnect with the memories tied to their music. By turning listening history into something physical, the campaign transforms Spotify’s digital data into a personalized calendar that helps users revisit the songs, artists, and moments that shaped their year. The campaign includes a printed calendar, a Spotify in-app integration ad, and vinyl-inspired packaging. Together, the pieces bring a listener’s music history back to life.
Calendar and Packaging
In-App Pop-Ups
